Electronics Industry: Sales 30%.. Employment opportunities 20% growth!

Electronics manufacturers and sellers say that with the approach of Dhana Trayodashi (29th of this month), which comes before Diwali festival, the sales and bookings of electronic home appliances are gaining momentum. Compared to last year's festival season, sales are expected to grow by 30% this year. Since before Dussehra, e-commerce companies Amazon and Flipkart have seen a double-digit growth in sales, but on Dhana Trayodashi, sales are expected to go strong in traditional stores. From Onam festival to after Diwali, this festival season is considered for about 45 days. Now it is said that the auspicious moments of marriage are coming together.

Craze for premium products

Sales of TVs, refrigerators, washing machines and air conditioners are high during this festive season. There is a high demand for AI (Artificial Intelligence) and IoT (Internet of Things) technologies in all home appliances.

• LED TVs are at least 55 inches, larger sizes, washing machines with high efficiency, refrigerators with side-by-side doors, and air conditioners that change the temperature according to the room climate are in demand.

LG: In addition to being connected to the Internet, they want features that can be operated with a mobile phone.. Although these are expensive, their sales are good in metro cities as well as small towns, said Sanjay Chitkara, Senior Vice President of LG Electronics India.

Godrej: From the Onam festival, there was a 40% increase in sales compared to last year, and by the end of Dussehra, it has reached 45%, explained Godrej Appliances Business Head, Kamal Nandi. Combined with the sales of e-commerce portals, it is expected to grow by 70% by the end of Diwali.

Panasonic: Consumers want premium, high-featured products, Panasonic Marketing India MD Fumiusu said.

Sony: 55, 75 and 85 inch LEDs are getting high demand, said Sony India MD Sunil Nayyar. It is said that bank offers and easy installments without interest are helpful for purchases

Avneetsingh Marwa, CEO, Superplastronics: Compared to last year, the sales of 65-75 inch TVs have increased by more than 100 percent. We manufacture and sell products of Thomson, Kodak, White Westinghouse, Blaupunkt brands.

Employment to 2.16 lakh people

Apna.com, a professional networking platform, has revealed that job opportunities during the festive season have increased by 20% to 2.16 lakh compared to the same time last year. The company gave these details on the basis of notifications registered in logistics-operations, e-commerce and hospitality sectors. Nirmit Parikh, CEO of the company explained that there has been a growth of 70% (30,000 people) in logistics, 30% (18,000 people) in e-commerce and 25% (14,000 people) in restaurants-hotels. It is said that these employment opportunities are available in major cities as well as in small towns.